What Is the NeuroTrust? The NeuroTrust is a design research lab that works to educate designers and researchers how to rethink our approach to health and resilience.

Problem Definition:

We can’t do our best work when we are depleted, overwhelmed, and distracted by all of the brokenness we face in today’s world.

Those who work in the helping professions often suffer from compassion fatigue and burnout, but with cognitive science, that doesn’t have to be the end of the story.

How can we use trauma informed approaches to provide opportunity for recovery and resilience for ourselves and our communities?

When believe that trauma informed design can create structural solutions that save us time and energy, reduce costs, and shape better health outcomes.

Visualizing Change

We use brain science to get to the very heart of the behaviors and root causes that define our capacity to make healthy choices.

We then use these new mental maps to help innovators re-imagine and re-evaluate their options (using the socio-ecological model of equitable public health) we transform their capacity to implement effect solutions about their:

  • personal resilience (recover ability to function in daily activities, capacity building, and well-being)
  • workplace wellness
  • (intersectional & inclusive) community relations
  • health equity (using social determinants model)

We use the most groundbreaking, empirically validated information about the brain’s natural physiology and align that information with the CDC’s socioecological model of public health.

Our goal is to equip public servants with the tools they need to develop equitable and effective interventions. We believe that trauma-informed (rather than shame-based) lifestyle choices are more effective when addressing systemic barriers which may limit constituents’ choices.

We also want to shape a culture of excellence and inclusion by equipping NEXT-GEN innovators with the tools they need to design strategies that not only stimulate the brain’s natural, regenerative relaxation response, but help them dismantle barriers to access for vulnerable populations in order to craft affirmative experiences that reinforce the value of strategic stewardship.

We strive to ‘make it FEEL good to DO GOOD.’

And we believe that we have the education and resources to teach innovators how to apply and scale this knowledge toward more complex, systemic social challenges.


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