Developing the Concept

Let’s be frank; Why should I care?

When redesigning this website, we realized that to understand why this work matters, we first needed to investigate whether the work was even relevant to the folks we thought might benefit most from this resource.

We also recognized the need to clarify WHO we would like that audience to be, and what their day to day lives were like, so that we could understand how to best serve them. By adopting a more agile approach to brain based planning tools, we could connect with REAL people and their everyday challenges, rather than spout off egotistical rants, as you see often plastered across the internet.


So WHO, exactly, do we wish to attract?

We each do a lot of work with marginalized communities.

In the state of Kentucky we work a lot with communities marked by these kinds of indicators:

  • Percentage of people who had incomes below the poverty line
  • Percentage of households who were food insecure
  • Households with incomes at or below half of median income in the metropolitan or other area where they live.
  • Percentage of people under age 65 and below 138 percent of the poverty line who did not have health insurance at any time in 2014.
  • Percentage of young adults ages 25 to 34 who had an associate’s degree or higher from 2011 to 2013.

essentially communities lacking the resources and mentorship they need to attain meaningful, long term social mobility.

We wish to attract innovators and community development organizers that work with underserved groups who are invested in developing inclusive, grassroots approaches to better health, economic development, accessible education, and other forms of capacity building.

We have worked with a spectrum of leaders who have spent decades developing best practices and we’d like to deconstruct some of these best practices — particularly the ones that can be replicated because they align with neuro-cognitive research and other brain based theories.

Why is this important?

We believe it is possible to FEEL good while making important contributions.

Burnout and self-care are often critical pain points in community development work

We strive to:

Increase  understanding of how the brain works (incl. what choices and attitudes are optimal for brain health)


Encourage and teach the members of our network (the ways in which their brains best learn) — so they can leverage and accommodate their constituents’ diverse communication needs and learning preferences.


Help update any cognitive distortions or existing mental maps that may be subconsciously embedded in the psyche that may  hinder growth and development.


Helping those we serve learn different ways to evaluate the approaches they use to assess and monitor their own choices…

We're looking for Volunteers! :)

Connecting our members with other researchers and creatives who can help them develop skills to translate their ideas into practical, measurable, steps…

Want to Learn How We Measure Our Impact?

Project Scope

We want to provide a resource that can be used to help community programmers get a lock down on their funding and program initiatives by providing them with good data and useful contacts to help them bring out the best in one another and the constituents they serve.

We look at the root of complex problems, and then use what we understand about science and economics to evaluate those case studies.


Once we have a better understanding, we then begin the journey of re-imagining ways to update these models so that they better reflect the principles that the people who need them will find useful.

More importantly, we strive to  use this approach because it provides us with the opportunity to create more access to quality information that can be used to improve the overall state of interpersonal hygiene and public health.

We believe that we can achieve these goals realistically by promoting practices that are scientifically proven to promote the growth of neural networks and brain cell regeneration in the brain (neuro-generative design).


malaria smearcrosshatch

To achieve this, we use:

  • Scientific Illustration
  • Digital Mapping
  • 2D draftsmanship
  • 3D rendering
  • Crafting Narratives
  • Building Relationships
  • Individual & Systemic Lifestyle Design, etc.

to investigate the impact that emotional regulation and the resulting neurotransmitters (esp. re: emotions shaping attachment, motivation, and fear) have upon how we interpret and shape our view of the world.

Through the process of forensic analysis, we have the opportunity to develop healthier models, re-interpret, and re-imagine the ways in which we craft our homes, work and learning environments, communities, and our day-to-day lives.

We hope our presence contributes meaningful ways in which we will be able to revolutionize how we make information accessible, and how this information impacts its practitioners’ lives moving forward.

It is our hope that by helping others begin to make the connections between their body, their minds, and the ways in their decisions impact their understanding of what it means to be healthy, that they will, in turn, be better equipped to make decisions that are in the best interest of themselves and the people they care about.

photo credit: tumblr

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